State College Area School District Rebranding Effort Looks to Update Logo, Mascot and Motto
Jordan has spent a decade covering education, with a focus on K-12 schools in Central Pennsylvania. A graduate of West Chester University, they have contributed to publications including the Harrisburg Patriot-News and have a passion for highlighting student success stories and educational challenges.
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State College Area School District is considering a proposal that would update the district's logo, establish a new motto and change the high school and middle school mascot name from "Little Lions" to simply "Lions," among other rebranding efforts. Maroon and gray would remain as the district's colors, and the eight elementary school mascots and logos would remain unchanged. The school board on Monday heard an overview of the proposal from members of the rebranding committee, which was formed during the 2024-25 school year to explore developing more consistent visual identity across the district. The committee has worked with Jostens' branding team to conduct school community surveys and gathered feedback from high school student groups. The district's current primary logo was designed by a student in 1985, and over time other marks have been used as well, including the block S, varied lion imagery and a paw print. "Currently, we have a lack of comprehensive guide to iden